Corporate Social Responsibility; globally

Corporate Social Responsibility; globally

Corporate Social Responsibility; globally

CSR is increasingly integrated as a business strategy and has maintained a proper place in the policies and practices around the globe. A number of factors are supplementing the awareness about CSR in a corporate setting. At global level, a number of multi-stakeholder firms, non-profit organizations as well as inter-governmental organizations are taking initiatives to adopt CSR as an integral part of their business processing.

The organizations are adopting CSR as a part of their policy matters to increase the demands and interest of different stakeholders and to enhance the competition to access the global market and satisfying the needs of society.

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In major markets of the world, the corporate social responsibility is not a new term. In the last decade, the social media has come up with a number of ideas and opportunities for the companies to get creative with the initiative of CSR and examine this new kind of engagement. On the whole, the CSR industry continued to gain a grip with an impressive social impact, making its way to transparency.

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At the same time, the rich data and communication technologies have helped the companies to deal with environmental and social issues. The experts believe that smart devices with rich data sources are better in exchanging knowledge and these advanced technologies have helped to solve bigger issues, around the globe. The corporate social responsibility has become complete decree.[1]

Corporate Social Responsibility or CSR has been debated since the early twentieth century, but there has been little agreement over its definition due to: Differences in national and cultural approaches to business; differences in motivation for CSR – doing it because it is morally correct or doing it because it makes good business sense; differences in disciplinary backgrounds, perspectives and methods of scholars engaged with CSR.

To the fact, CSR has a huge impact on the climatic change and the global environment on the whole. At the time when the global industries are working keenly on the idea of sustainability in their production, the results are remarkable as there are massive positive impact on the society and the global climate on the whole. There are a number of big trends that are on the go, focusing on the climatic measurement and changes.

Business leaders deal with CSR issues through specialist business organizations such as the Global Reporting Initiative, the UN Global Compact and the World Business Council for Sustainable Development.

US companies have had the luxury of defining and interpreting their own view of responsible business within the context of their own company. Subsequently they have been able to measure and promote activities with greater freedom than their international counterparts.

Maignan and Ralston[2] examined how U.S. and European businesses communicate CSR on their websites. They studied the websites of 400 firms within the U.S., France, the Netherlands, and the U.K. They evaluated the extent to which businesses attempt to convey a socially responsible image and the nature of the motivation, processes, and issues considered in attempting to paint a portrait of good corporate citizenship.

The research found that the U.K. and U.S. websites featured CSR principles more than their French and Dutch counterparts. The U.K. and U.S. firms were much more willing to address CSR principles, processes, and issues than either the French or Dutch firms. Maignan and Ralston’s research indicates that the inclusion of CSR on websites is not associated with any particular industry.

Maignan and Ralston’s study found that each country favored different motivating CSR principles. The U.S. firms presented social involvement as reflective of their core values. In contrast, this was the justification used least by European businesses. According to the study, European firms discussing CSR on their websites promoted CSR as value-driven.

This article found that performance-driven CSR was the second most frequently named motivation within the U.S. The U.K. favored performance-driven CSR. This view, deeming CSR good business, was adopted by quite a few French and Dutch organizations as well. The study found that European firms introduced CSR in their firms in response to stakeholder scrutiny and pressures.

In France and the Netherlands, they found that fewer businesses mentioned CSR. These countries differentiated their stated motivations more so than either the U.S. or the U.K. In summary, the value-driven approach led within the U.S. The performance-driven perspective, mixed with the stakeholder-driven view, dominated in the U.K. Finally, while the value-driven perspective found popularity in the U.S., it was not as popular there as it was in the European countries that participated in this study.[3]

Maignan and Ralston found that the U.S. and U.K. were likelier to list ethics codes as CSR processes than either France or the Netherlands. The U.S. companies discussed giving primarily to their communities through philanthropic programs. The Dutch and French businesses illustrated their commitment to CSR by highlighting their environmental programs. Maignan and Ralston found that French and Dutch firms referred to volunteerism.

This article showed that in France, quality programs were mentioned more often than philanthropic programs as illustrative of responsibility. The Netherlands also illustrated sponsorships. French and Dutch firms appear to construct a socially responsible image by headlining practices connected with the production process and traditional promotions. They limited the environmental effect to their operations, quality management, and sponsorships. The U.S. firms reached beyond basic production and promotion activities.

They attempted to look socially responsible by showcasing their philanthropic programs and volunteerism. The U.K. firms utilized a moderate approach compared to the French, Dutch and U.S. businesses.

The U.K. emphasized traditional production and promotion-oriented programs. Their CSR discussed sponsorships, health and safety initiatives. In summary, this study concluded that the selected countries favored varying CSR processes to portray a socially responsible image.[4]

In Dubai and the UAE, the concept of corporate social responsibility has always been present from the earliest Islamic times, with people and organizations practising Islamic values, donating through philanthropy and Shariah compliant ways of commerce. In recent years, there have been worldwide initiatives to invest responsibly and focus on investing profits into community life and saving the environment.

The UAE is among the countries most interested in social welfare, through the provision of various public services aimed at maintaining an advanced level of social and economic stability. This has included the provision and development of infrastructure and municipal services, education and health.

The focus on corporate social responsibility in the United Arab Emirates (UAE) imitates immense changes in coming future. The organizations are no longer working with a motto of driving more and more revenue, rather they are concerned about their role and impact on the social setting they are working it. They are enhancing their working model by making a positive participation in inducing the Corporate Social Responsibility (CSR) in their organization’s strategies and policies.

In reviewing the past decade, we can see that the language of CSR is changing for a good reason and the people are getting more and more aware as well as willing to implement the idea. This search has led its way to new ideas and has developed an expectation of what a socially responsible corporation has to be. The alarming situations in the global village are highly demanding a strategic implementation of CSR into the society and demand the corporate entities to be an active part of the ideology.

Therefore, for CSR to thrive globally there is need for public administrations to promote and popularize CSR concepts. They can reward best practices and support courses dealing with ethics education and corporate social responsibility. Non-governmental organizations (NGOs) can form a stronger network by supporting positive actions among business organizations.

They can offer CSR educational programs, conferences and seminars in cooperation with business organizations, media, NGOs, public administrations and universities. This is needed to help facilitate the development and implementation of CSR concepts in globally.

Media should also inform the society about the corporate social responsible activities implemented by businesses. The fact remains that corporate social responsibility are indispensible in improving companies’ competitiveness, strengthening brands, improving climatic changes and fostering of development.

 

 

[1]Corporate Social Responsibility (CSR) in different countries’ (2017) available at www.transparenthands.org/corporate-social-responsibility-csr-in-different-countries/

[2] I. Maignan, & D. A. Ralston, ‘Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-Presentations.’ Journal of International Business Studies, 33: (2002) pp. 497-514.

[3] Ibid

[4] Ibid

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